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Despite the Maybelline close-ups, Allergan's new drug Lattisse is not mascara, but a glaucoma drug repurposed as an eyelash grower. And its side-effects are frightening.By Martha Rosenberg
'Not enough lashes? GROW THEM! exhorts a billboard with a life-size likeness of Brooke Shields at a Chicago shopping mall. Grow longer, fuller, darker lashes says a TV ad for the same product showing Brooke enchanting everyone at a party with new flutter appeal.
But despite the Maybelline close-ups, lash applicator and vanity sell, Allergan's new drug, Lattise, is not mascara -- but a glaucoma drug repurposed as an eyelash grower.'
Read more...
'Not enough lashes? GROW THEM! exhorts a billboard with a life-size likeness of Brooke Shields at a Chicago shopping mall. Grow longer, fuller, darker lashes says a TV ad for the same product showing Brooke enchanting everyone at a party with new flutter appeal.
But despite the Maybelline close-ups, lash applicator and vanity sell, Allergan's new drug, Lattise, is not mascara -- but a glaucoma drug repurposed as an eyelash grower.'
Read more...
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