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'Last month PepsiCo set off a firestorm among angry bloggers when the company attempted to buy its way onto the popular ScienceBlogs (run by Seed Media Group) with its own offering called Food Frontiers. Apparently, the actual scientists didn't appreciate having their space invaded by PR flaks. One blogger put it succinctly, "I don't care how many PhD scientists they hire, PepsiCo is a corporation, not a research institute, for crissakes!" Within two days, ScienceBlogs apologized and pulled PepsiCo's plug, but not before some disgusted bloggers quit altogether. (Food Frontiers continues to live on PepsiCo's corporate Web site.)
While this story illustrates a victory in the battle against one corporation's attempt to control scientific discourse, in the bigger picture, PepsiCo appears to be winning the war.'
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