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'Try pronouncing disodium 6-hydroxy-5-((2-methoxy-5-methyl-4-sulfophenyl) azo)-2-naphthalene-sulfonate.
It's not easy, right? That explains why this mouthful goes by its friendlier name, Red 40. It might sound innocent, but this ingredient and others like it are far from harmless. And they're in our food.
For years, we at the Center for Science in the Public Interest and food-safety officials in Europe have highlighted studies linking food dyes to hyperactivity and other behavioral problems in children. The British government and the European Parliament even decided to phase out artificial dyes based on these concerns alone, but the same can't be said for the United States. So why do food manufacturers continue to pour about 15 million pounds of eight synthetic dyes into the American food supply every year?'
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