'This ingredient in citrus flavored soft drinks and popular sport drinks, is banned in Europe and Japan. Brominated vegetable oil (BVO) is used to prevent the separation of fat soluble citrus flavored oils in soft drinks. While there are restrictions in the use of BVO – limiting its concentration to 15 parts per million — it is still a dangerous endocrine disruptor, especially when consumed on a daily basis and even in quantities under the set limits.'
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