"Losing weight by limiting pleasure is like trying to stop smoking by not breathing." ~Marc David
Vitamin P – Pleasure – is a vital element that makes our meals nutritionally complete and makes life worth living. Like all organisms on the planet, we humans are genetically programmed to seek pleasure and avoid pain.
A cat chasing a mouse is seeking pleasure, while the unfortunate rodent is doing its best to avoid pain. Indeed, any behavior we can imagine can be seen as either of these, or a swirl of both. This is particularly apparent in light of our eating. When we eat, we're seeking the pleasure of food and avoiding the pain of hunger. Indeed, destiny has fashioned for us a body that's wired for joy.
The simple scientific equation for the profound biochemical effects of pleasure is this:
When you're turned on by food, you turn on metabolism.'
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