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'A wave of highly informed seekers of clean and healthy food is taking over the information highway and leaving yo-yo and fad dieting methods in the dust. They are representing a new generation of educated consumers who seek not only to maintain a healthy body, but supercharge their longevity and well-being with foods which are free of toxins and genetically modified organisms (GMO).
They do not necessarily fall into any specific category whether vegetarian, fishetarian, vegan, raw or any other known pattern. They're simply interested in eating clean, fresh, unadulterated foods that agree with both their palate and physiology.'
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